Frem

Lovely packaging design for Danish soft drink factory Frem from designer Jonathan Faust.

I did twelve unique bottles and some extra packaging just to show how their full identity could look like. The factory was established in 1949 and I have focused on history, craftsmanship and authenticity. All the typography is hand drawn and the labels are white paint directly on the bottle – reveal rather than hide. The twelve display fonts are made from associations, clichés, shapes and so on. Raspberry and pear are for instance inspired by the shape of the fruit/berry and Cola is an American cliche with a typical western wood type.

(via The Dieline)