Boris Ice Tea

Canadian studio lg2boutique continually deliver outstanding identity and packaging work. Their redesign for Boris Ice Tea brand is no exception.

As always, it was important for us to make sure Boris Ice Tea would stand out on the shelves. Alcohol ice tea is an exciting new niche in the Quebec market, and we knew that some American brands were going to jump on the bandwagon. With that in mind, we wanted to create a concept that was going to distance itself from what the others might do and develop a look that consumers would associate with the Boris brand.