‘Thou Shalt Not Poop’ – Signage for a Cathedral by Pentagram.
When all New York’s creatures great and small make their pilgrimage to the Cathedral Church of Saint John the Divine this Sunday for its annual St. Francis Day Blessing of the Animals, they’ll encounter a new set of commandments. Pentagram’s Michael Bierut and team have created a series of signs for the Cathedral that gently remind visitors to curb and leash thy dogs. The signs use the identity we designed for the institution, which employs the custom font Divine, a redrawn version of Frederic Goudy’s 1928 Blackletter. The signs will be a permanent addition to the Cathedral grounds, a popular spot for walking dogs in the neighborhood.