Santa Cruz

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Great work designed by Anagrama.

Santa Cruz is a quick service Mexican BBQ restaurant located in Santa Catarina, a municipality of the greater Monterrey area in northeast Mexico. Santa Cruz’s menu contains food such as brisket and baby-back ribs slow-cooked to tender perfection and offered in an array of different ready-to-go, conventional styles such as burgers and tacos. While working on this project we had the incredible opportunity to work alongside our friend and architect Eiji Hayakawa, who was in charge of the building’s extraordinary construction and design.

The hand-made quality of the logotype and overall identity is meant to praise the careful, traditional and apprehensive food making process of Santa Cruz.

The brand is simple and direct, and above all, always honest and sincere, never attempting to hide its conceptual rugged awkwardness. Destined to be franchised in the future, Santa Cruz’s honest and handcrafted demeanor will inevitably be distinctive amid all other, more synthetic fast food chain restaurants.

The project was done in collaboration with architect Eiji Hayakawa. While we developed the brand values and visual identity, Eiji worked on the restaurant’s unique and unusual architecture. The massive, scarlet barn-like structure is distinctively prominent amid the industrially gray and blue mountainous backdrop of its physical setting.

(via The Dieline)

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Waddesdon Wine Identity

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Beautiful work for Waddesdon Wine from Paul Belford.

Waddesdon Manor is the historical country seat of the Rothschild family in the UK and home to Waddesdon Wine, the official distributor for the Rothschild collection of wines. The identity is designed to balance the rich tradition associated with Rothschild wines with a more modern approach to the wine business.

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Boabel Branding

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Great branding for Belinda Nowell by Maud.

Belinda Now­ell is a screen play writer who, hav­ing just foun­ded her own busi­ness, came to us for an iden­tity. Being that storytelling is an integ­ral part of her busi­ness, we developed this eleg­ant mark that com­bines a styl­ised book with a cap­ital “B”. The applic­a­tion of this mark then plays with ori­ent­a­tion, sug­gest­ing this duel meaning. The busi­ness card takes this idea a step fur­ther, sand­wich­ing a piece of white stock between two grey stocks to evoke the idea of a book.

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Spa Q Branding

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Beautiful branding work for Spa Q by Maud.

QT Hotels approached us to design a brand for their first of sev­eral spas around Aus­tralia, with the stip­u­la­tion that the iden­tity of each should be inspired by the cul­ture of its loc­a­tion, the first being on Australia’s iconic Gold Coast. We took inspir­a­tion from col­our­ful beach huts and nat­ural stocks to cre­ate a vibrant and approach­able brand that avoids the expec­ted. The Logo and inform­a­tion sit on a clean pat­tern free sur­face, always opposed by an indi­vidual and strik­ing pat­tern. This jux­ta­pos­i­tion is designed to sug­gest the idea of stress & relief.

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The Town Mouse

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The Town Mouse branding from A Friend of Mine.

In a neighbourly setting a behind Lygon Street in Melbourne, this new bar/restaurant sets out to feel as like it was opened in any decade. We deliberately eschewed fable references of ‘The Town Mouse and the Country Mouse’ in favour of a less literal approach. Inspired by the town grid our custom drawn typography is based on an isometric birds eye view of buildings. Skyscrapers are also referenced in the menu designs where perspectives are toyed with.

Through the details of our execution painterly highlights hark back to a bygone era of hand-crafted signage adding warmth, while the jaunty angle of the typography and glow-in-the-dark business cards allude to the party atmosphere in the bar. The signpainted doorstep, and windows gilded in shades of gold leaf, will wear with age and grow in character — and we’re sure The Town Mouse will do the same.

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The Segal Centre

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Nice work for The Segal Centre by the consistently good lg2 Boutique.

The Segal Centre for the performing arts is a unique performance venue in the city. We’d like to illustrate that difference with a distinct and pertinent platform. While the vast majority of theatres use photographs, we’ve opted for an approach that makes the most of graphics and type to create something that is simple and conceptual. What’s more, the artistic choice to use cut-outs is an interesting way to combine the season’s line-up with the visual identity of the Centre.

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Bremen Paper by WAAITT

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Bremen Paper by WAAITT

Bremen Teater is a multi-functional stage venue staging stand-up comedy, theatre performances, concert, film screenings etc.

After we created the new visual identity, the client needed some sort of promotional product with the purpose of creating awareness about the new image & initiatives. Our idea was to make a broadsheet newspaper which functions as both image brochure and program. The look and feel of the newspaper matches the oldschool/retro fell of the identity.

(via This is Paper)

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The Project Factory

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The Project Factory branding by Dittmar.

The new brand is inspired by a rubix cube, introduced to reflect the communication and connections that the company has to offer, as well as alluding to a basic iteration of anything digital; the pixel.

Included in the brand upgrade was an asset suite comprising of 24 symbols. The symbols act as a metaphor for the cogs of the factory turning, and are utilised across the collateral in a variety of ways to give a point of difference.

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Mysterium Wine

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Brilliant! – Mysterium wine packaging designed by Ion Barbu, a graphic designer from Romania.

The Mysterium Wine is limited concept wine designed to address a market segment well known for its general distrust and disinterest towards the wine products: the night clubs/lounge bars arena.

The name of the collection comes from the fact that each Mysterium wine is actually a “coupage”, a blend made from up to three hand-picked grape varieties which makes every composition unique and the origin of their taste mysterious. The packaging had to standout among the much shinier presence of beer, liqueurs and other spirits, therefore I have chosen to deploy creatively a huge amount of hotfoil which has a ”micro-emboss” treatment so its shininess gets a little opaque but its texture still burns even in low-key illuminated places. The word “Mysterium” has also an UV treatment so that it actually shines with an electric, blue color when exposed to ultraviolet light.

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Torimen

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Torimen branding by Blow.

Torimen is a new chic yakitori & ramen restaurant located in the SOHO area in Central, Hong Kong. Ramen is the focus during lunch while Yakitori is the star during dinner service. Inspired by the form of yakitori and ramen, the letter “T” and “M”, we have designed a modern and unique logo for Torimen as well as the in-store collaterals, menu, uniform, signage and promotional materials.

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