Very Branding by Anagrama

Very Branding by Anagrama

Very Branding by Anagrama.

Very is a developing residential area in Bangkok, Thailand with plans to build condominiums and townhouses in the near future. The homes are small, luxurious and beautifully made, intended for young foreigners that work in Bangkok.

Using copper foil over a starry pattern and a concisely typographic logo, we gave the brand a keen, high-end look, consistent with an upscale fashion brand to highlight the residential complex’s exclusivity and elegance. Our reductionist, stencil-like approach to the logotype makes it almost behave like a monogram. It is a minimalistic and aesthetically pleasing modern nod towards traditional, spiky thai patterns and graphic gestures.

Very Branding by Anagrama

Very Branding by Anagrama

Very Branding by Anagrama

Anagrama

Anagrama

Anagrama

Anagrama

Anagrama

La Vittoria 2013 Branding by lg2 Boutique

La Vittoria 2013 Branding by lg2 Boutique

La Vittoria 2013 branding by lg2 Boutique.

La Vittoria 2013 Branding by lg2 Boutique

For its 2013 edition, La Vittoria teamed up with Cuisines collectives of Hochelaga-Maisonneuve and Montérégie, grassroots organizations that promote food autonomy, notably by reintroducing its members to the basics of cooking.

At the centre of the evening’s graphic universe was a return to the source. The thoroughly elegant creative paid tribute to the Earth and its flavours throughout the different pieces, recalling its freshness, innocence and elemental state.

The theme also served as a platform from which to celebrate chef Éric Gonzalez of Auberge Saint-Gabriel and his French roots now planted in Quebec soil as well as his invited chefs, highlighting their story, origin and inspirations.

This year, for the first time, lg2boutique created packaging for the evening. In the same spirit of sharing that animates the Cuisines collectives, a chili con carne was made for the occasion and handed out to each of the evening’s attendees.

La Vittoria 2013 Branding by lg2 Boutique

La Vittoria 2013 Branding by lg2 Boutique

lg2 Boutique

lg2 Boutique

lg2 Boutique

lg2 Boutique

lg2 Boutique

lg2 Boutique

lg2 Boutique

Animist Wine Company Packaging by Cult Partners

Animist Wine Company Packaging by Cult Partners

Animist Wine Company packaging by Cult Partners.

Animist Wine Company Packaging by Cult Partners

The name and brand concept are based on the idea of ‘Animism’ – the belief that every worldly human and non-human object possesses a spiritual essence with the eye being the entrance to that soul. The package design is centered around a screen-printed illustration of an illuminated eye, signifying that the wine is a living object with a soul.  The overall execution is dark and mysterious, with a perfect balance between classic wine brand sophistication and contemporary illustration and design.

Animist Wine Company Packaging by Cult Partners

Packaging by Cult Partners

Packaging by Cult Partners

The Freehouse Branding by Bolster

Branding by Bolster

The Freehouse branding by Bolster.

Located in a pre-prohibition, turn-of-the-century warehouse, the restaurant and brewpub yearned for a utilitarian design with a modern energy. Embracing the “perfectly imperfect” nature of handcrafted goods and early industrialization, Bolster created a brand that celebrates the artistry of a time when both human genius and imperfections were reflected in finished products.

The Freehouse Branding by Bolster

The Freehouse Branding by Bolster

The Freehouse Branding by Bolster

Branding by Bolster

Branding by Bolster

Branding by Bolster

Branding by Bolster

Branding by Bolster

Branding by Bolster

Branding by Bolster

Branding by Bolster

Soap Industries Branding by Socio Design

Branding by Socio Design

Soap Industries branding by Socio Design.

Branding by Socio Design

Soap are a new digital and mobile development agency based in London. They differentiate themselves from their competitors through the craft and detail imbued in their service. Soap were keen to leverage this unique selling point and establish themselves as a premium player in the desktop and mobile development market.

We created a brand story and identity system that represented Soap’s distinct perspective and applied it to both print and digital collateral. The result was a paradoxical brand that reflected Soap’s craftsmanship and tactile work ethic through 1930s industrial insignia, pastel colours and metallic foils.

Branding by Socio Design

Branding by Socio Design

Branding by Socio Design

Branding by Socio Design

Branding by Socio Design

Soap Industries Branding by Socio Design

Soap Industries Branding by Socio Design

Galo Kitchen Branding by Anagrama

Branding by Anagrama

Galo Kitchen branding by Anagrama. Tasty.

Galo Kitchen is an restaurant specializing in French-American inspired comfort cuisine. Its prime focus is breakfast, but it also offers lunch and dinner menus and a cozy atmosphere all day long. Additionally, Galo Kitchen has its own in-house bakery that provides delicious, freshly made, hand-crafted bread and pastries.

The naming is meant to articulate the French touch present in Galo’s lovingly made food.
The black and white skewed pattern dresses up the brand as friendly, snug and casual, a feeling supported by the logotype’s organic cursive script. The zeppelin icon pays homage to Galo’s bakery. Inspired on the airship’s general shape, a Zeppelin is a sandwich made with a roll of French bread split widthwise into two pieces and filled with a variety of meats, cheese, vegetables, seasonings and sauces.

Galo Kitchen Branding by Anagrama

Galo Kitchen Branding by Anagrama

Galo Kitchen Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

City by Landscape by Hort

City by Landscape by Hort

City by Landscape by Hort.

For Rainer Schmidt Landscape Architects + Urban Planners, we developed a publication of six books, published by Birkhäuser Verlag. The book project focuses on the central themes in Schmidt’s work, documented 40 selected projects and includes various essays of landscape architecture and urban planning. Individual Books are defined in DIN B series created, together laid the B4 format and have a uniform volume of 192 pages. Typography and punctuation are scaled proportional to the size of the book. The experimental use of the medium book changed the handling of the particular format and achieves a differentiated examination of the corresponding content. ‘s product and graphic design make reference to the conceptual design in landscape architecture. They form a unique form of presentation of Schmidt’s work and the overarching themes of the essays.

City by Landscape by Hort

by Hort

by Hort

by Hort

by Hort

The Advertising and Design Club of Canada Promo by Blok Design

by Blok Design

Blok Design developed this nice promotional piece for The Advertising and Design Club of Canada

The Advertising and Design Club of Canada needed to drive membership. Not only did we work to add greater, more robust benefits for its members, we also created this provocative piece designed to communicate the advantages and prestige of belonging to such an august community of like-minded thinkers and creators.

The Advertising and Design Club of Canada Promo by Blok Design

The Advertising and Design Club of Canada Promo by Blok Design

by Blok Design

by Blok Design

by Blok Design

by Blok Design

Cerovski Branding by Bunch

Branding by Bunch

Cerovski branding by Bunch.

Cerovski is a young Croatian print production studio that revels in the challenge of “nebulous finishing, microscopic editions, absurd materials and crazy deadlines”.

Design agency Bunch recently developed a new brand identity for the studio—which included a custom logotype and typeface, website, and a variety of printed collateral.

The utility of the logotype and typeface provide a cohesive foundation for a wealth of material choices and print finishes. These include metallic and white inks, dyed and unbleached boards and papers, die cuts, debossed clear foils, open stitching and over-print details.

Cerovski Branding by Bunch

Cerovski Branding by Bunch

Branding by Bunch

Branding by Bunch

Branding by Bunch

Branding by Bunch

Branding by Bunch

Branding by Bunch

Branding by Bunch

Branding by Bunch

Branding by Bunch

Branding by Bunch

Xoclad Branding by Anagrama

Xoclad Branding by Anagrama

More great work from Anagrama. They can do no wrong.

Xoclad is a high-end pastry and confectionery shop located in the Mayan Riviera. In a place bustling with tourist activity, Xoclad needed to communicate the area’s strong Mayan culture in a classy way that could never be called cliché or tacky.

First, we gave its name a visual and phonetic pre-hispanic feeling that also conveyed one of the shop’s prime products: chocolate.

Then we designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation. The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet.

Xoclad Branding by Anagrama

Xoclad Branding by Anagrama

by Anagrama

by Anagrama

by Anagrama

by Anagrama

by Anagrama

by Anagrama

Cory Vines Brand Refresh by Booth

Cory Vines Brand Refresh by Booth

Nice work by Booth with this rebrand for Cory Vines.

Cory Vines is a young, vibrant start-up that releases modern activewear collections on a quarterly basis. As the brand approaches its first birthday, we streamlined the brand palette, updated the typographic styles and developed lively, quirky phrases that would lend itself to an exciting unboxing experience for consumers.

Cory Vines Brand Refresh by Booth

Cory Vines Brand Refresh by Booth

Brand Refresh by Booth

Brand Refresh by Booth

Brand Refresh by Booth

Novelty Boutique Branding by Anagrama

Novelty Boutique Branding by Anagrama

Novelty Boutique branding by Anagrama. Nice.

Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. The shop started up as a project by Novelty’s partners once they returned from the exciting and ever-evolving New York fashion scene. The shop was to feature handpicked items that could be considered quirky and novel trendsetters, something you couldn’t find in any other shop, hence our choice for naming. Located in Calzada del Valle, a gardened boulevard inside the exclusive area of San Pedro, a suburb of the larger metropolitan city of Monterrey, Mexico.

Novelty is the high-end fashion store of curiosity shops.

Like its attire inventory, the brand is sober and feminine but has the ability to thrive among more eccentric elements, such as the watercolor marks in the stationery or the collage-like composition of its printed ad.

Novelty Boutique Branding by Anagrama

Novelty Boutique Branding by Anagrama

Novelty Boutique Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Gist – Editorial Branding by Anagrama

Gist - Editorial Branding by Anagrama

Editorial branding for Gist by the ever wonderful Anagrama.

Gist - Editorial Branding by Anagrama

Gist is a lifestyle magazine that reports on many different subjects, from fashion to gadgets, health and tourism. Its naming is a reflection of its multifaceted nature. Its readers can “get the gist” on all the different topics of each issue.

Our design proposal was a decision to shake things up a little, editorial design-wise. Its quirky, audacious, fresh and current feel is actually based on a simple formula that involves the exaltation of images through the use of thick frames and colored backgrounds.

In GIST, the images always appear front and center, so the magazine presents a great opportunity for up-and-coming photographers to show off their work.

Since GIST’s topics are ever-changing and versatile, we decided that it was important to keep the cover constant. It will always feature the portrait of a model superimposed by a frame of gorgeous, shiny foil.

Gist - Editorial Branding by Anagrama

Gist - Editorial Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Branding by Anagrama

Saks Fifth Avenue ‘LOOK’ Campaign by Pentagram

Campaign by Pentagram

Saks Fifth Avenue ‘LOOK’ Campaign by Pentagram.

One of fashion’s most gratifying thrills is finding new and unexpected pieces and putting them together to make a fresh look. The Fall 2013 campaign for Saks Fifth Avenue showcases the luxury retailer as the ultimate place for fashion discovery. Designed by Pentagram’s Michael Bierut and team, the campaign uses the word “LOOK” as a bold, attention-getting graphic motif that invites shoppers to explore the store and its style. The campaign builds on our identity for Saks and was developed in collaboration with Terron Schaefer, Saks’ executive vice president and chief creative officer.

The “LOOK” wordmark was designed as custom typography and appears in the signature black and white of the store identity. Repeated as a pattern on shopping bags and catalogs, the simple, geometric letterforms become a highly graphic texture that literally makes you look. In keeping with the theme of discovery, the letters can be used as mini-portals to focus on clothes, jewelry and accessories. Some letters are die-cut on catalog covers to show a peek of the first page inside; other applications place images within the letterforms, for a closer look.

For the designers, the challenge of the Saks seasonal campaigns is they must coordinate with the store’s overall identity; a “LOOK” bag still has to read as a Saks bag. This usually means that, in addition to being black and white, the designs are modular, and often based in squares like the master identity. The campaigns must also serve as a frame for a wide range of specific merchandise, including single items and groups of items; and in different contexts, like print, advertising, and in-store merchandising. This often leads to simple motifs that can withstand an endless range of applications.

Stylish and playful, the Saks “LOOK” graphics can be arranged in multiple configurations for everything from shopping bags, boxes and visual displays to “LOOK” books, catalogs, direct mail, social media and the website. Saks has also developed a series of taglines for different aspects of the campaign, including “Look What’s New” sections in stores, “Making of a Look” style tutorials, and “Look Closer” features that point out details of the craftsmanship of various items.

Saks Fifth Avenue ‘LOOK’ Campaign by Pentagram

Saks Fifth Avenue ‘LOOK’ Campaign by Pentagram

Saks Fifth Avenue ‘LOOK’ Campaign by Pentagram

Campaign by Pentagram

Campaign by Pentagram

Campaign by Pentagram

Campaign by Pentagram

Campaign by Pentagram

Film Packaging by Sagmiester and Walsh

Film Packaging by Sagmiester and Walsh

These are fantastic – film packaging by Sagmiester and Walsh.

Limited edition packaging (editions of 10) for 3 of our most recent typographic films currently shown as part of the traveling exhibition “The Happy Show”. Each box contains an earthenware USB drive (specific to each film), a blu-ray disc and a certificate of authenticity. All boxes were individually written on by Stefan.

Film Packaging by Sagmiester and Walsh

Film Packaging by Sagmiester and Walsh

Film Packaging

Film Packaging

Film Packaging

Film Packaging

Film Packaging

Film Packaging

Film Packaging

01_06_14_sagmeister_filmpack_6

Adamantinos Wine Packaging by Noon Design

Adamantino Packaging by Noon Design

Beautiful packaging for Adamantinos Wine by Noon Design.

The name “Adamantine” describes metaphorically the character of this fine wine. Geometrical reflections -like those of the diamond sides- span throughout the entire range of the label and become distinguished from the background with the print of spot UV varnish. Right at the center of the label the rhombus shape has been created by the vertical permutations of the capital letter A. We used golden foil for the red wine and silver for the white one. It is the strong glow of the diamond on the rough surface of the paper. Simplicity and minimalism characterize this label design, expressing this way the sacramental conversion of raw materials from vineyards in bright wines with a special value.

Adamantino Packaging by Noon Design

Noon Design

Noon Design

Adamantino Packaging by Noon Design

Adamantino Packaging by Noon Design

De Intuïtiefabriek Branding by Raw Color

De Intuïtiefabriek Branding by Raw Color

Nice work by Raw Color with this re-branding of De Intuïtiefabriek.

De Intuïtiefabriek is an all female design studio finding common ground in their intuitive way of working trough the use of materials and techniques. Their designs are all about craftsmanship, detailing and the actual act of making things. For the development of their new identity the material feel was an important ingredient. The aim was to design ‘pieces of material’ that represent the tactility and detailing of their products. As a result a modest grid is created that spreads continuously on the 4 business cards and the compliment card.

De Intuïtiefabriek Branding by Raw Color

De Intuïtiefabriek Branding by Raw Color

Raw Color

Raw Color

Bolivar Branding by HeyDays

Bolivar Branding by HeyDays

Bolivar branding by talented Heydays.

Bolivar is a small piece of South America served in Oslo through authentic food, wine and cigars. Inspired by personal travels and experiences, the identity reflects the owners own impressions of the continent. Joyful, vocal and varied.

Bolivar Branding by HeyDays

Bolivar Branding by HeyDays

Bolivar Branding by HeyDays

Branding by HeyDays

Branding by HeyDays

Branding by HeyDays

Branding by HeyDays

Branding by HeyDays

Branding by HeyDays

Branding by HeyDays

Branding by HeyDays