Wild Lime Branding by & SMITH

By & SMITH

When & SMITH recently contacted us to let us know of their neat website redesign we couldn’t resist posting some of their new work. Wild Lime branding for a high street bar and kitchen is super nice.

Pubs have changed in recent years, and not always for the best. Enter Wild Lime Bar & Kitchen – a new brand that we created for The Bramwell Pub Company with We All Need Words. Inspired by the laidback attitude of New World places like California, Cape Town and Sydney, it’s a relaxed identity with a sun-kissed colour palette and carefree photos. Anyone fancy a Jam Jar Cocktail?

Wild Lime Branding by & SMITH

Wild Lime Branding by & SMITH

By & SMITH

By & SMITH

By & SMITH

By & SMITH

By & SMITH

By & SMITH

By & SMITH

By & SMITH

By & SMITH

Sabadì’s Sicula Terra Packaging

Sabadì's Sicula Terra Packaging

Nice work for Sabadi’s Sicula Terra by Happycentero.

Steps that lead to the Mediterranean maquis, memories of sunshine, a dry burning feeling down your throat, intense and unexpected aromas carried on the wind. Hidden in this chocolate the lucky ones will find memories; others will discover the pleasure of a taste so far unknown; but all of them will surely find evocations of a magnificent land.

Sabadì's Sicula Terra Packaging

Sabadì's Sicula Terra Packaging

Sabadì's Sicula Terra Packaging

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Connect by Albert Cheng-Syun Tang

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Connect by Albert Cheng-Syun Tang.

This bilingual book set Connect is a special issue documenting the Achievements of Taiwan e-Learning and Digital Archives Program that was conducted by the Institute of History and Philology of Academia Sinica, Taiwan. The cover design presents a visual overview of the research achievements by making use of images of diverse symbolic objects that are collected and researched in the program.

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Connect by Albert Cheng-Syun Tang

Connect by Albert Cheng-Syun Tang

Connect by Albert Cheng-Syun Tang

Memento Mori Branding by Valentin Breyne

Memento Mori Branding by Valentin Breyne

Nice work for Memento Mori by Valentin Breyne.

Memento Mori is an ephemeral store whose main theme is skull. Every item sold in the store are related to the subject. The goal for Memento Mori was to create a simple mark that could be in a condition with different exposures found in the museum.

Memento Mori Branding by Valentin Breyne

Memento Mori Branding by Valentin Breyne

Memento Mori Branding by Valentin Breyne

Branding by Valentin Breyne

Branding by Valentin Breyne

Branding by Valentin Breyne

Branding by Valentin Breyne

Branding by Valentin Breyne

Olaf Branding by Anagrama

Olaf Branding by Anagrama

Olaf Branding by Anagrama.

Founded by Italian, American and Mexican producers and investors, Olivarera Italo-Mexicana acquired a 5,600 acre field in the southeast of Mexicali, Baja California, the most viable region to establish an olive plantation in Mexico.

Intended for healthy home-cooked family meals, Olaf is Olivarera Italo-Mexicana’s flagship brand of cold-pressed, 100% extra-virgin olive oil.

The naming came from research on the etymological origins of the word “olive” and playing with phonetics to give the brand a feeling of family and heritage. Our proposal takes typical Italian visual clichés and simplifies and refreshes them.

Olaf Branding by Anagrama

Olaf Branding by Anagrama

Olaf Branding by Anagrama

by Anagrama

by Anagrama

by Anagrama

Kokomo Branding by AKU

Branding by AKU

Kokomo branding by Estonian AKU.

The first retail outlet being a small café in the old fishing village of Koguva, on the Muhu island, a marine theme carries the whole identity. The wordmark was inspired by the crude lettering found on wooden fishing boats, marbled papers were used for labels and an anchor was embossed on them.

(via The Dieline)

Kokomo Branding by AKU

Kokomo Branding by AKU

Branding by AKU

Branding by AKU

Builders Arms Hotel by The Company You Keep

Builders Arms Hotel by The Company You Keep

Nice work for Builders Arms Hotel by Australia-based studio The Company You Keep.

Andrew McConnell, Anthony Hammond and Josh Murphy of the Builders Arms Hotel came to us for help to build an ongoing dialogue with their patrons and the local Fitzroy community. Being part of an active and culturally rich community meant there was no shortage of news and stories to connect the venue with the community, all we had to do was frame the dialogue. Our response was to create a monthly bulletin that could be pushed out on-premise and via social media channels.

To achieve this, we paired a clean and considered typographic approach with a bold evolving use of colour to clearly indicate the flux of the content. This combined with vintage imagery pays homage to the rich history of the venue, adding texture and a humanity to the look and feel and informing colour choices for the bulletins. The bulletins have helped to grow the community around the Builders Arms brand and bring to light the stories of the people behind the scenes that make it such a great part of the fabric of Fitzroy.

Builders Arms Hotel by The Company You Keep

Builders Arms Hotel by The Company You Keep

by The Company You Keep

by The Company You Keep

Builders Arms Hotel by The Company You Keep

Paperboy Paper Wine Bottle by Stranger & Stranger

Paperboy Paper Wine Bottle by Stranger & Stranger

Paperboy Paper Wine, a beautifully designed wine bottle made out of compressed recycled paper, by Stranger & Stranger.

Paperboy is about as green as it’s possible to make a wine bottle. It’s made out of a compressed recycled paper, printed with natural inks and the inside contains a recyclable sleeve like you find in a box of wine.  The bottles are rigid and strong – they’re even ice bucket safe for three hours – and take only 15% of the energy that regular glass bottles take to produce. They weigh only an ounce when empty so save a huge amount of energy on shipping.

Paperboy Paper Wine Bottle by Stranger & Stranger

Paperboy Paper Wine Bottle by Stranger & Stranger

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All Streets – A Map of America Made Up Of 240 Million Roads

All Streets - A Map of America Made Up Of 240 Million Roads

Consisting of 240 million individual road segments, All Streets is a staggering map of the US created by Fathom Information Design.

All Streets consists of 240 million individual road segments. No other features — no outlines, cities, or types of terrain — are marked, yet canyons and mountains emerge as the roads course around them, and sparser webs of road mark less populated areas.

(via The Fox is Black)

All Streets - A Map of America Made Up Of 240 Million Roads

All Streets - A Map of America Made Up Of 240 Million Roads

A Map of America Made Up Of 240 Million Roads

Interior XIII Branding by Anagrama

Anagrama

Interior XIII Branding by Anagrama.

Interior13 is a Mexican promoter and distributor label for both Mexican and international auteur films. As promoters, they seek to create new spectators for independent and art cinema.

They came to us with the need to consolidate a brand that would be easily relatable to the cinematographic world, as well as be fully functional in terms of online promotion.

For the logo, we created a typeface inspired in the title sequence for the 1964 French Nouvelle vague film by Luc Godard, Bande à Part. That title sequence looked very modern for its time, so we chose that typeface for its cleanliness and timelessness. The typeface was used exclusively for the logo and the most important information in the stationery, for the rest we selected Georgia. An interesting combination that keeps the custom type on center stage but lets web-safe, beautifully clear Georgia take the wheel on functionality.

Anagrama

Anagrama

Anagrama

Interior XIII Branding by Anagrama

Interior XIII Branding by Anagrama

An Inquiry Into Meaning by Main Studio

Main Studio

An Inquiry Into Meaning – great print work and slick design from Amsterdam’s Main Studio.

Thomas Raat is a conceptual artist. His book an inquiry into meaning and truth… and more investigates modernist book covers, specifically those originating from from 1940 to 1960. It accompanied an exhibition of the same name, and conveys Raat’s graphic research into modernist book covers. He stripped all texts and logos from his research subject’s covers, creating large wooden oil painted panels from their remaining forms. The accompanying essay by John Welchman unravels how Raat’s work straddles the boundaries between abstract painting and visual construction. Titles of Raat’s original literary and visual research return as picture titles within, expanding upon Bertrand Russel’s 1940 publication covering philosophical meaning and truth. Employing typefaces native to 1940-1960, a time period defined by its outpouring of faces, it is set in grotesque bold. Hidden within its Japanese folded pages are ‘word clouds’; arrangements of frequently occurring words from Russel’s 1940 publication, which, when unfolded, reveal hidden poetry.

An Inquiry Into Meaning by Main Studio

An Inquiry Into Meaning by Main Studio

An Inquiry Into Meaning by Main Studio

An Inquiry Into Meaning by Main Studio

Main Studio

Main Studio

Main Studio

Main Studio

Pencil Post

Gorgeous self promotion for Pencil Agency

Gorgeous self promotion for Pencil Agency with Pencil Post.

Pencil Agency – situated in the heart of London’s Soho – creates considered, bespoke content for clients across all channels but with a particular love of print. With this in mind it would only seem right that Pencil promoted itself and the importance of curated content to brands by way of a beautifully designed newspaper. Printed in navy and fluorescent orange inks, and delivered in matching envelope, Pencil Post really stood out on the desks of those it was sent to.

In addition to articles on content creation, Pencil Post also contained an insider’s guide to Soho’s hidden gems, a piece on William Sieghart’s Poetry Prescriptions and a showcase of Pencil’s work, among other things.

Gorgeous self promotion for Pencil Agency with Pencil Post.

Gorgeous self promotion for Pencil Agency with Pencil Post.

Gorgeous self promotion for Pencil Agency with Pencil Post.

Gorgeous self promotion for Pencil Agency

Gorgeous self promotion for Pencil Agency

Gorgeous self promotion for Pencil Agency

Gorgeous self promotion for Pencil Agency

Gorgeous self promotion for Pencil Agency

Gorgeous self promotion for Pencil Agency

Gorgeous self promotion for Pencil Agency

Gorgeous self promotion for Pencil Agency

Gorgeous self promotion for Pencil Agency

Lupains Packaging by Les Bons Faiseurs

Lupains Packaging by Les Bons Faiseurs

Inspired by the shape of seeds in cereal this branding and packaging design by Les Bons Faiseurs (The Good Doers) for Lupains is lovely.

A project while simplicity, very graphic, which is mainly based on the shape of the seeds of different cereals declined in various irregular patterns.

21 recipes for breads for artisanal bakery seeds, Inspiration can not be more beautiful. The Mills of the good doers Bachasson condient the creation of visual lupains of the identity of the brand. seeds, hands breads. Here, things become so beautiful when they are obvious.

Lupains Packaging by Les Bons Faiseurs

Lupains Packaging by Les Bons Faiseurs

Lupains Packaging by Les Bons Faiseurs

Packaging by Les Bons Faiseurs

Packaging by Les Bons Faiseurs

Packaging by Les Bons Faiseurs

Packaging by Les Bons Faiseurs

F. Whitlock & Sons Branding by Marx Design

F. Whitlock & Sons Branding by Marx Design

Fantastic work by Marx Design with this rebrand for F. Whitlock & Sons.

When Whitlock’s first started, over 100 years ago, Fred was the brand, and sometime in the last century he disappeared from the label. He was a real man, beard down to his chest (before it was fashionably ironic) his name deserves to be resurrected and so too, his values. By putting Fred back in the logo we add a real and emotive aspect to the brand, something that it was lacking.

The design inspiration came directly from Mr Fred Whitlock himself and his love of hunting. Since our audience are blokes, we wanted to tap into the dormant frontier huntsman that resides within (or the one he thinks he could be) but also appeal to his mischievous inner child.

We wanted to draw on Fred’s era, the turn of the last century, but modernise it in a way that it appeals to the modern man’s more refined aesthetic sensibilities. We embraced the notion of building tricks and traps to ensnare ingredients and this became the driving idea behind the packaging. We drew on a classical story book illustration style and imbued each label with an element of subtle violence usually avoided in supermarket packaging.

Subversive copywriting further reinforces the story of the ingredients’ demise and rewards our men for picking it up, with dark humour and the implied brutality of a product that makes dead animals taste better.

Since the products are not located together in store it was important that we established a strong identity – one that is recognised across the store. In shelves awash with garish colours, our range exudes confident simplicity. Our men are pretty cynical of packaging (and marketing in general) they are looking for simple, more classic, honest packaging – jars, tins, glass. Something that can be reused or up-cycled. Guys like packaging that can have a second life and we envisage these jars taking up residence in the shed, full of nails.

And a final word from our client: “if something can make people stop at the supermarket shelf and smile then it is worth doing.

F. Whitlock & Sons Branding by Marx Design

F. Whitlock & Sons Branding by Marx Design

F. Whitlock & Sons Branding by Marx Design

 Branding by Marx Design

 Branding by Marx Design

 Branding by Marx Design

Food Chocolate Design by Think Work Observe

Think Work Observe

Food Chocolate Design by Think Work Observe.

Our type contribution for the ‘Taste Alphabet’ of the project Food Chocolate Design, that will take place in Florence from 9th to 11th march 2013. They asked us to design a glyph that could be related with food, here’s our “U”, and was to produce a diptych of two posters: one poster is to reveal a recipe and its procedure, and the other to give form and substance to seductive beauty evoked by the recipe. Food Chocolate Design is a project that talks about food, but not only: it talks about flavour and about Italian quality and talent.

Food Chocolate Design by Think Work Observe

Food Chocolate Design by Think Work Observe

Food Chocolate Design by Think Work Observe

Think Work Observe

Think Work Observe

Think Work Observe

Think Work Observe

Think Work Observe

The Artling Branding by Foreign Policy

Branding by Foreign Policy

The Artling branding by Foreign Policy.

The Artling is an online gallery showcasing limited edition prints from a curated group of artists, photographers, image-makers and designers. The identity takes its inspiration from a warehouse housing art pieces; the gold borders reminiscent of gilded frames. The use of the curator/ founder’s handwriting in blue ink in the stationery gives the identity an added personal touch, each art piece carefully and meticulously selected.

Branding by Foreign Policy

Branding by Foreign Policy

The Artling Branding by Foreign Policy

The Artling Branding by Foreign Policy

The Artling Branding by Foreign Policy

Branding by Foreign Policy

Branding by Foreign Policy