Emporium Pies is a boutique pie shop in the Bishop Arts District of Oak Cliff Dallas, they approached Foundry Collective who created this wonderful identity.
Beautiful branding for Benugo by ICO.
Our task was to help the company grow their brand on the high street by creating a flexible visual identity that could also be used in its museums, galleries and in-house operations within companies such as Ernst & Young.
The process started with an in-depth visual audit and a strategic review. After initially visiting all the Benugo branches, the ico team worked with the main stakeholders to identify core brand values that would inform the identity.
Our solution capitalises on the independent spirit of Benugo and communicates their difference in a memorable and charming way. Applications include a wide remit from shop-fronts and signage to promotions and packaging and all other in-store collateral.
I like this a lot. UK Athletics has unveiled a new identity for British Athletics designed by SomeOne.
Based on research, there was a need to create a more consumer-focused identity that was able to attract and engage with new participants of the sport as well as those already familiar with athletics and the UK Athletics body. As athletic organisation logos are often worn on event clothing as well as training kit, it was felt that the existing UK Athletics logo approach was better represented by a badge — a badge of athletic pride.
A badge was created to bring together all of the diverse athletic disciplines. Something that could come to represent quality, confidence, expertise and pride — in all things athletic.
The branding device of the badge is designed to work at both small sizes where the illustration makes a crest-like shape, and at large sizes where each of the sporting figures can be more clearly read. The leading symbol is detailed, but is designed to retain primary elements even at small sizes and in challenging applications such as stitched shirts and digital branded environments.
Individually, these pictograms can be picked out in colour for each specific discipline, or even used as patterns themselves — increasing pride and relevance to all of the types of athletics, as well as building a broader brand world for all communications and events.
The new British Athletics logo is made up of 14 different “pictograms” each representing a different discipline within the sport and as Sophia Warner, British Athletics commercial director explains, the unique design has been created to reflect the diverse nature of athletics.
Athletics could lay claim to being the most diverse sports in the country and that’s something all of us at British Athletics are immensely proud of. Not only are there lots of different disciplines but people from all walks of life are getting involved — we wanted a brand that reflects that, and we’re proud of our new image.
The development of the British Athletics brand gives the sport something really exciting and unique to work with, and opens up a world of opportunities for us to develop and increase the profile of the sport.