Never underestimate a cheese cutter whose job is to hand cut a wheel of cheese into pieces that are the same size and weight. There is huge responsibility. To make the action easier and quicker a knife can be designed into a package. A tiny turn of the propeller and the cheese will be cut within thin slices.
(via The Dieline)
Brilliant! – Mysterium wine packaging designed by Ion Barbu, a graphic designer from Romania.
The Mysterium Wine is limited concept wine designed to address a market segment well known for its general distrust and disinterest towards the wine products: the night clubs/lounge bars arena.
The name of the collection comes from the fact that each Mysterium wine is actually a “coupage”, a blend made from up to three hand-picked grape varieties which makes every composition unique and the origin of their taste mysterious. The packaging had to standout among the much shinier presence of beer, liqueurs and other spirits, therefore I have chosen to deploy creatively a huge amount of hotfoil which has a ”micro-emboss” treatment so its shininess gets a little opaque but its texture still burns even in low-key illuminated places. The word “Mysterium” has also an UV treatment so that it actually shines with an electric, blue color when exposed to ultraviolet light.
Villalta Ripasso packaging by OlssønBarbieri.
Hierarchy of Villalta Ripasso prioritized to communicate the Ripasso method, the origin (Valpolicella) and excellence in handcrafts associated to this quality wine.
The portrait of Flora (from 1515) attributed to Bartolomeo Veneto was chosen as a representative image for Villalta Ripasso. Both the origin and the elegance and generosity of the wine was successfully conveyed. The details and sophisticated execution where not the only positive connotations: the charming and gentle gesture holding the bouquet became a strong element to link the wine to the brandname, and the hypnotic eyes of Flora, rumored to be a courtesan, an overall mystic presence on the shelf.
The use of hot foil is enhancing the premium look and allows us to have the painting going around the box while maintaining readability.
(via The Dieline)
Roots designed by Bob Studio. Nice.
The branding consists of a strong, yet organic and versatile logo that transforms each time into a unique shape, without losing the brand’s identity, to convey the essence of the basic ingredient: a hexagon for the honey-based “Rakomelo”, a cross for the monastic “Herb Spirit”, a circle for the cinnamon-based “Tentura” and a rhombus for the “Mastiha”. All for one and one for all.
(via Lovely Package)