Brilliant! – Mysterium wine packaging designed by Ion Barbu, a graphic designer from Romania.
The Mysterium Wine is limited concept wine designed to address a market segment well known for its general distrust and disinterest towards the wine products: the night clubs/lounge bars arena.
The name of the collection comes from the fact that each Mysterium wine is actually a “coupage”, a blend made from up to three hand-picked grape varieties which makes every composition unique and the origin of their taste mysterious. The packaging had to standout among the much shinier presence of beer, liqueurs and other spirits, therefore I have chosen to deploy creatively a huge amount of hotfoil which has a ”micro-emboss” treatment so its shininess gets a little opaque but its texture still burns even in low-key illuminated places. The word “Mysterium” has also an UV treatment so that it actually shines with an electric, blue color when exposed to ultraviolet light.